LotRO Going to China This Year

Tony posted this on June 29th, 2009. It has No Comments »
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Shorthand Link: http://mmeow.net/tw1914

Some­times it’s easy for me to for­get that LotRO isn’t truly a “world­wide” game just yet. It’s still expand­ing even now, with Rus­sia and South Korea being the most recent addi­tions. In some senses I think this is a good thing; the game appears to be pretty healthy con­sid­er­ing all of the mar­kets it hasn’t entered yet.

Tur­bine has appar­ently teamed up with CDC Games to release the title in China, accord­ing to LotRO­Life (via a press release on Earth Times). CDC Games will be the MMORPG’s exclu­sive dis­trib­u­tor in the coun­try. As you might expect, both par­ties are  excited about this: CDC has 13 mil­lion active users for the games it cur­rently han­dles and expects LotRO to get a piece of that. Here’s a bit from the release:

“CDC Games and Tur­bine have been strong and trusted part­ners through the process of local­iz­ing the game and adding major new con­tent to appeal to the dis­tinc­tive China mar­ket,” said Mon­ish Bahl, CFO of CDC Games. “We feel the esti­mated tim­ing of this launch is a good oppor­tu­nity in light of the cur­rent com­pet­i­tive envi­ron­ment in China, espe­cially with the recent sit­u­a­tion of cer­tain pop­u­lar for­eign titles of this genre. The closed beta test results for the game also are very encour­ag­ing evi­dence of the poten­tial this game holds in the China mar­ket and we look for­ward to a com­mer­cial launch in the near future.

An exact release is not yet announced, but CDC is aim­ing for the “sec­ond half” of 2009. Con­sid­er­ing we’re already in that, I sup­pose it’s anyone’s guess as to when this might hap­pen. My assump­tion would be closer to the end of the cal­en­dar year.

LotRO Launches in Korea and Russia

Tony posted this on April 23rd, 2009. It has No Comments »
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Shorthand Link: http://mmeow.net/tw1585

logos

Update: Appar­ently LotRO offi­cially went live in Rus­sia last Sep­tem­ber. They are just now releas­ing the Mines of Moria expan­sion. Not sure what the sit­u­a­tion may have been in Korea.

Yes­ter­day we received a press release from Tur­bine announc­ing that LotRO is finally launch­ing in Korea and Rus­sia. We first heard about these two local­iza­tions a while ago, but for the most part things have been very quiet since then. I was won­der­ing if maybe they slipped under the radar, but it seemed unlikely .… After all, Korea is a poten­tially mas­sive con­sumer base for this title and it’s some­thing I think Tur­bine will want to make a big deal about.

I assume this upcom­ing launch had a lot to do with the sud­den inclu­sion of the Quest Guide. Sure, a lot of peo­ple have been ask­ing for one since the start, but it’s almost an expected fea­ture for Korean released MMORPGs. Inter­views with Tur­bine in the past had sug­gested that there would be some changes to the title to bet­ter accom­mo­date these new players.

Tur­bine is part­ner­ing with NHN (essen­tially, Hangame) in Korea and ITT in Rus­sia, who will han­dle the game much like Code­mas­ters does in Europe.

You can see the indi­vid­ual logos above, but I’ve also included the two screen shots that Tur­bine is dis­trib­ut­ing below the break.

This reminds me that the game released in Japan quite a while ago. You don’t hear too much about that, although there is a reg­u­larly updated blog that  links here from time to time.  Maybe we should start­ing adding for­eign lan­guage links? We now link to non-English offi­cial sites too.

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