Sometimes it’s easy for me to forget that LotRO isn’t truly a “worldwide” game just yet. It’s still expanding even now, with Russia and South Korea being the most recent additions. In some senses I think this is a good thing; the game appears to be pretty healthy considering all of the markets it hasn’t entered yet.
Turbine has apparently teamed up with CDC Games to release the title in China, according to LotROLife (via a press release on Earth Times). CDC Games will be the MMORPG’s exclusive distributor in the country. As you might expect, both parties are excited about this: CDC has 13 million active users for the games it currently handles and expects LotRO to get a piece of that. Here’s a bit from the release:
“CDC Games and Turbine have been strong and trusted partners through the process of localizing the game and adding major new content to appeal to the distinctive China market,” said Monish Bahl, CFO of CDC Games. “We feel the estimated timing of this launch is a good opportunity in light of the current competitive environment in China, especially with the recent situation of certain popular foreign titles of this genre. The closed beta test results for the game also are very encouraging evidence of the potential this game holds in the China market and we look forward to a commercial launch in the near future.
An exact release is not yet announced, but CDC is aiming for the “second half” of 2009. Considering we’re already in that, I suppose it’s anyone’s guess as to when this might happen. My assumption would be closer to the end of the calendar year.
Update: Apparently LotRO officially went live in Russia last September. They are just now releasing the Mines of Moria expansion. Not sure what the situation may have been in Korea.
Yesterday we received a press release from Turbine announcing that LotRO is finally launching in Korea and Russia. We first heard about these two localizations a while ago, but for the most part things have been very quiet since then. I was wondering if maybe they slipped under the radar, but it seemed unlikely .… After all, Korea is a potentially massive consumer base for this title and it’s something I think Turbine will want to make a big deal about.
I assume this upcoming launch had a lot to do with the sudden inclusion of the Quest Guide. Sure, a lot of people have been asking for one since the start, but it’s almost an expected feature for Korean released MMORPGs. Interviews with Turbine in the past had suggested that there would be some changes to the title to better accommodate these new players.
Turbine is partnering with NHN (essentially, Hangame) in Korea and ITT in Russia, who will handle the game much like Codemasters does in Europe.
You can see the individual logos above, but I’ve also included the two screen shots that Turbine is distributing below the break.
This reminds me that the game released in Japan quite a while ago. You don’t hear too much about that, although there is a regularly updated blog that links here from time to time. Maybe we should starting adding foreign language links? We now link to non-English official sites too.
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